“People wanted these kinds of events,” she says. They featured editors and writers who took questions from the audience. The events were sports- and politics-themed. The idea was to give subscribers more benefits than they already experience. Last year, Sarah also helped with two LA Times events that were open to subscribers only. By signing up, they automatically begin receiving the e-newspaper at their email address.
Sarah jarvis password#
When users click to activate, their information is automatically populated so all they have to do is create a password and hit submit. The email describes the benefits and includes a CTA button. A few times a week, the targeted audience receives an email, asking them to activate their digital account. In his Rising Star nomination, senior manager of subscriber retention Jon Utz wrote of Sarah, “For anyone else, this would be a seemingly impossible task, but she goes after this goal with enthusiasm and an extremely positive attitude…Changing a behavior of a subscriber like this is extremely challenging, however Sarah has gone all-in to accomplish this.”Īs part of her job, she works to make the digital subscription activation as automated and painless as possible.
![sarah jarvis sarah jarvis](https://pbs.twimg.com/profile_images/1027112702202839040/b9JTbpl5_400x400.jpg)
You can take it and read it anywhere,” she says. “They might not be comfortable browsing a site, whereas with the e-newspaper, that’s what editors have decided is the most important news of the day. Sarah says this is the biggest selling point because of the familiar format and its accessibility when readers are away from home. As part of the digital subscription, tronc readers get an e-newspaper, formatted like a traditional newspaper and emailed to them every morning. The audience doesn’t typically follow up with news during the day.įor the older audience, the web can be overwhelming.
![sarah jarvis sarah jarvis](https://www.studiopower3.ca/images/instructors/Sarah-Jarvis.jpg)
The typical subscriber she targets is older, bought the subscription years ago and wants the paper in the morning. When subscribers sign up for print, a digital subscription is included at no extra cost, so Sarah helps them get the most bang for their buck. “I was eager to get back into that line of work.”Īt Tribune Interactive, her main priority is activating print subscribers to use their digital subscription. “News is a really important field, now more than ever,” she says. Over two years ago, Tribune Interactive had an opening for a Digital Marketing Activation & Subscriber Engagement Manager – she applied and got it. She began to miss journalism and the writing aspect. Her first job focused on digital marketing in the beauty industry. From college, she moved into the marketing field and went on to get her Masters in Communications Management at the University of Southern California. Like many Rising Stars, she was on the yearbook committee in high school and she continued studying journalism in college. Sarah Jarvis was interested in journalism from an early age.